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PROJECTS: Medical Devices & Digital Health
MARKET COMMERCIALIZATION
Case Example: Medical Device & Software
Problem: Evaluate the commercial potential, addressable market opportunities, competitive technologies, obtain Canadian manufacturing cost estimates and develop pathway to market for a mobile ECG (electrocardiogram) technology.
Solution:
• Performed market research to identify addressable markets, key competitors and pricing for mobile-ECG products.
• Obtained cost estimates from ISO-13485 manufacturers, identified regulatory clearance requirements, sourced B2B customers & partners, developed business models for commercial market entry.
Results: Delivered a comprehensive business plan which addressed the commercial plan for mobile-ECG product, path to market, and business model.
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