PROJECTS:  Medical Devices & Digital Health

MARKET COMMERCIALIZATION

Case Example: Medical Device & Software

Problem: Evaluate the commercial potential, addressable market opportunities, competitive technologies, obtain Canadian manufacturing cost estimates and develop pathway to market for a mobile ECG (electrocardiogram) technology.

Solution:

•  Performed market research to identify addressable markets, key competitors and pricing for mobile-ECG products.

•  Obtained cost estimates from ISO-13485 manufacturers, identified regulatory clearance requirements, sourced B2B customers & partners, developed business models for commercial market entry. 

Results: Delivered a comprehensive business plan which addressed the commercial plan for mobile-ECG product, path to market, and business model.