PROJECTS:  Health Technology & AI 

Case Example: Virtual Health Care

Problem: Company was seeking to enter the virtual care market and wanted to assess the market opportunity and landscape of virtual care/telemedicine in Canada.

Solution:

•  Conducted a complete market assessment of Canada’s health care market  that included size, drivers and restraints, SWOT, and Canada’s readiness to adopt virtual care solutions as a pathway to access health care.

•  We also performed an analysis of  Canadian virtual care companies and primary market research interviews and recommended top companies to approach for potential partnership opportunities.

 

​Results: The project was launched and completed within 2020, and the company used OIG’s recommendations to develop a firm partnering strategy for entering Canada’s virtual care market.

TECHNOLOGY INNOVATION

BUILDING

THE BUSINESS

Case Example: Digital Health Technology

Problem: FDA approved technology had difficulty penetrating the Canadian public healthcare market, and was seeking pilot projects with provincial health authorities.

Solution:

 Prepared RFP submission and pitch decks for pitching to Canadian territory health authority to pilot the health product kits.

•  Sourced new partners in community nursing and indigenous social services to collaborate in the pilot. 

•  Developed a plan for training plan, deployment, and coordinating the remote patient care pilot trial.

Results: The company was successful in launching a first major pilot demonstration and sales channel in a Canadian territory health authority.

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OPTIMAL INNOVATION GROUP 

2115 South Service Road West, Box 5

Oakville, Ontario, L6L 5W2  Canada 

Email:  hello@optimalinnovationgroup.com 

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© 2021 Optimal Innovation Group Inc.