PROJECTS:  Advanced Manufacturing

BUILDING

THE BUSINESS

Case Example: Scanning Electron Microscopy

Problem: Assess market opportunity and collect customer feedback for commercial development of a new instrument innovation based on Scanning Electron Microscopy.

Solution:

•  Performed secondary market research to identify the target markets;

•  Conducted primary market research interviews with 24 companies using a questionnaire we developed and summarized the data with statistical significance. 

Results: A large addressable market with few competitors was determined for the innovative product. Identified 10 companies who confirmed interest to be first customers.