Problem: Assess market opportunity and collect customer feedback for commercial development of a new instrument innovation based on Scanning Electron Microscopy.

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Solution:

•  Performed secondary market research to identify the target markets;

•  Conducted primary market research interviews with 24 companies using a questionnaire we developed and summarized the data with statistical significance. 

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Results: A large addressable market with few competitors was determined for the innovative product. Identified 10 companies who confirmed interest to be first customers.