PROJECTS: Advanced Manufacturing
BUILDING
THE BUSINESS
Case Example: Scanning Electron Microscopy
Problem: Assess market opportunity and collect customer feedback for commercial development of a new instrument innovation based on Scanning Electron Microscopy.
Solution:
• Performed secondary market research to identify the target markets;
• Conducted primary market research interviews with 24 companies using a questionnaire we developed and summarized the data with statistical significance.
Results: A large addressable market with few competitors was determined for the innovative product. Identified 10 companies who confirmed interest to be first customers.