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PROJECTS:  Advanced Manufacturing

BUILDING

THE BUSINESS

Case Example: Scanning Electron Microscopy

Problem: Assess market opportunity and collect customer feedback for commercial development of a new instrument innovation based on Scanning Electron Microscopy.

Solution:

•  Performed secondary market research to identify the target markets;

•  Conducted primary market research interviews with 24 companies using a questionnaire we developed and summarized the data with statistical significance. 

Results: A large addressable market with few competitors was determined for the innovative product. Identified 10 companies who confirmed interest to be first customers.

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OPTIMAL INNOVATION GROUP Inc.

    

Serving  Science & Technology Companies across Canada, including Ontario (Ottawa-Kingston -Toronto-Hamilton-Waterloo-London)  |  Montreal, Quebec, Sherbrooke  |  Atlantic Canada  |  BC, Alberta, Saskatchewan, Manitoba

 

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© Optimal Innovation Group Inc. 2025. All rights reserved. Unauthorized reproduction or distribution of this material is prohibited. 

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